iaa-visual-1200x800-310821-sg

WSM at the IAA Mobility 2021

This year the International Motor Show (IAA) will be held in Munich for the first time. Recently declining visitor numbers and critical voices accusing the fair of focusing on individual mobility that is predominantly harmful to the environment and outmoded have prompted the organisers to leave their traditional location in Frankfurt/Main and turn even more strongly than before to the topic of mobility of the future.

“What will move us next” is the twofold motto of this year’s “IAA Mobility”, which poses the question of both the means of transport and the moving motives for the change in social mobility – sustainable and geared to people’s needs, as the organisers, the German Association of the Automotive Industry (VDA), explain. At the “IAA Mobility Open Space”, world premieres from “leading car and bicycle manufacturers” will be on display for the first time in the middle of a major German city.

Automobility meets cycling

At the same time, the new IAA presents itself as the “largest bike event in Europe” and thus also targets the bicycle industry and cyclists, whom it has so far encountered at best with a safety distance. At the same time, the fair responds to the increasingly popular wish for a general change of direction in transport in Germany, the country of cars. The aim is to reduce the dominance of individual car traffic in favour of an environmentally compatible coexistence of all road users.

This includes a better use of urban traffic and parking areas, which are increasingly used by pedestrians and cyclists – the goal is a cycle-friendly transport infrastructure with safe cycle paths and lanes as well as sufficient and attractive parking facilities, whereby bicycles and e-bikes only take up about one tenth of a car for parking.

VeloHUB: new diversity in bicycle parking

WSM is therefore participating in the IAA Mobility – another first. Together with the Danish strategic design agency Designit, we have developed a new modular concept for urban bicycle parking that can use existing or newly designated spaces in a particularly diverse way.

Each VeloHUB offers bicycles a safe, covered and comfortable parking space. The basic module can be extended in many ways. The roof areas can be used for social meeting spaces. Depending on the chosen design and the module used, there are areas for recreation, urban gardening or micro-retail. Cyclists will find charging stations for e-bikes and pedelecs in the VeloHUB and can repair their vehicles on the spot with a repair kit.

Initiative for parking space conversion

With its VeloHUB initiative, Designit offers interested companies, municipalities and communities a free basic construction plan for the parking modules. The open-source approach is intended to popularise the VeloHUBs and thus advance the traffic turnaround in cities. The philosophy behind it: Communities, i.e. citizens at the locations, can persuade the administration to convert car parking spaces and at the same time adapt the new VeloHUBs to locally existing needs.

Interested companies and communities receive a free basic construction plan from the initiative.

The curious can already get an idea of the innovative and versatile parking solution on the Designit website with an augmented reality application. The VeloHUB will then be presented live from 7 to 12 September at the WSM trade fair stand BL130 in the “Open Space” of the new IAA Mobility at Königsplatz in Munich.