Bicycles have been experiencing a real boom in Germany for some years now. Increasingly entrenched environmental awareness, congested roads, parking problems and better bicycle models (especially with electric motors) have massively increased the popularity of the good old iron horse in the recent past.
The share of road users on two wheels is growing in cities and rural areas. The growing share of bicycle traffic in the total traffic volume is desirable and worthy of support due to its positive aspects for the environment and climate. Cities benefit from better air quality and a better quality of life.
Daily cycling keeps you healthy and protects the environment. Therefore, more and more companies are promoting the transition of their employees from cars or buses and trains to the bicycle.
For the first impression there is no second chance. This is certainly true in many situations and it may be well advised to make the exterior of one´s shop attractive. After all, parking and entrance areas are the first physical “point of contact” with which the “customer journey” begins.
Baden-Wuerttemberg sets new trends: bicycle promotion starts there right on its doorstep. According to the new building code which came into force yesterday, in the future every builder of private houses must also provide reasonable bicycle parking spaces.